Brand : Manufacture Royale
What sort of watch would Voltaire design if he were around today? This is the sort of question that seems to be a constant obsession for Manufacture Royale, the brand that traces its origins back to the philosopher. It’s a bit like wondering what Bach would have done with an electric guitar, Shakespeare with a blog, or Michelangelo with a camera. The last metaphor is closest, because, in the same way that photography freed painters from the constant task of painting portraits, the advent of quartz watches transformed mechanical watches from essential, everyday tools into art objects and hence luxury products.